The animation is the easy part. Most people skip the hard part.
Before anything moves — before you pick a font, before you set a keyframe — there’s a question you have to ask about every word you’re about to put on screen: does this need to be here?
Not “is it accurate?” Not “is it helpful?” Does it need to be here.
Most of the time the answer is no.
Here’s the pattern I see constantly: someone writes a script, then animates whatever they wrote. The text drives the motion graphics. It should be the other way around. You figure out what the frame is doing first, then you ask what — if anything — needs to be said.
Usually less than you think. Often nothing.
I’ve cut entire text elements from sequences and had the video get better. Not because the words were wrong. Because the image was already saying it. The moment you put words on a picture that already speaks, you’re not adding — you’re explaining. And explanation is the enemy of feeling.
The edit before the edit. That’s the one that matters.
Go through your sequence. Find every text element. Ask: if I remove this, does the viewer still get it? If yes, remove it. If they don’t get it without the text, ask whether the image is working hard enough.
Sometimes the fix isn’t the text. It’s the shot.
This sounds brutal. It is. It’s also how you make something that feels like video instead of a slideshow with a soundtrack.
Cut the words. Trust the frame.