Here’s a framework. It fits on a sticky note.
One idea per text element. One word if you can. Five if you have to. Never a sentence. Never a sentence and a half.
Put it up. Let it land. Take it away before they finish reading.
That last part is counterintuitive. Most editors leave text up until they’re sure the viewer has read it. But you don’t want them reading. You want them feeling. The text should be gone before their brain switches into reading mode. Hit them, leave.
This is why kinetic typography works when it works. Not because of the animation — the animation is just delivery. It works because the movement forces pacing. You can’t linger. The word comes in and goes out and the next thing happens. The viewer doesn’t get a chance to read. They just receive.
You can apply this without any animation at all. Static text. Short. Timed tight. Cut away. The discipline is in the decision, not the software.
What are you actually trying to say? Say that. One thing. Then stop.
The mistake is trying to use the text track to cover everything the video doesn’t explain. If your video needs that much text to make sense, the video isn’t working yet. Fix the video. Don’t compensate with words.
Short. Punchy. Gone.
If you remember one thing from this whole month — make it that.