01
Identity
Wordmark
Starting Frame.
The dot is a design element, not punctuation. DM Sans 800, letter-spacing −0.03em.
Icon Mark
SF.
DM Sans 800. Paper letterforms (#f5f0e6) on Ink (#18211f). The dot trails in Copper (#c46828) — baseline, not raised. It closes the mark the same way the dot punctuates the wordmark: not a separator, not a flourish. A beat.
Location
NYC · On Assignment
Starting Frame is the professional platform of Brian Pilgrim — twenty years leading video production for major brands, currently at Vonage. The photography is proof of craft. The tools (Cue, Background, and what comes next) are proof of execution. The writing is proof of strategic thinking.
It is not a photography portfolio. It is not a studio-for-hire. It is the public record of someone who builds things and ships them.
02
Visual Language
Editorial
Direct
Craft-forward
Still under pressure
Aa
DM Sans 800 — display, wordmark, tool titles
Aa
Space Mono — nav, labels, metadata, eyebrows
Ink
#18211f
Primary text, foreground, dark tiles
Paper
#f5f0e6
Background, page surface
Copper
#c46828
The dot, links, highlights, accents
Teal
#2a7068
Structural surfaces, header border, Cue tile
Dim
rgba(24,33,31,.45)
Secondary text, metadata, borders
03
Messaging System
Core Tagline
Make something. Start now.
Homepage H1 and subscribe block only. Do not dilute by placing it everywhere.
Subscribe Subline
Work, tools, and thinking from someone who ships before ready.
About Close
Start before you're ready. That's the whole thing.
Cue Sidebar
Built because the tool didn't exist. Ship anyway.
Philosophy
Start before you're ready.
The Brand in One Paragraph
Video is the primary language of commercial marketing and most organizations treat it as a production problem instead of a strategy problem. That gap is where the interesting work is.
04
Tools
Starting Frame builds free browser-based tools for video producers. The tools are brand signals, not products. Every export is a discovery event.
05
Channels
LinkedIn
Primary channel. Personal brand + Vonage leadership visibility. Brian Pilgrim.
Instagram
@startingframe_ — secondary.
Bluesky
@startingframe.bsky.social — secondary.
YouTube
@startingframellc — longer-form work.