Tag: marketing
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Stop Writing Videos Like Whitepapers: Why You Need a Video-First Mentality
In corporate land, this is the pattern: So the “video” isn’t a video yet. It’s an essay. If you work in production, you already know the next part: you spend your time rewriting, cutting, reshaping, and trying to turn dense paragraphs into something that works as voiceover and visuals. You’re not just polishing; you’re fundamentally…
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How to Brief Your Photographer or Videographer for Your Brand’s Voice
When it comes to brand photography or video, the results are only as strong as the direction you give. A great creative team can capture incredible visuals, but they’re not mind readers. That’s where a clear, thoughtful creative brief comes in. But here’s the trick: a strong brief isn’t just about rules and shot lists. It’s about…
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Producing an Event with vMix: A Modern Approach to Live Production
When it comes to live event production, flexibility and quality are everything. Audiences expect polished streams, seamless transitions, and dynamic visuals that hold their attention. Traditional broadcast setups can get you there—but they’re expensive, equipment-heavy, and not always agile enough for fast-paced corporate or hybrid events. That’s where vMix comes in. Why vMix? vMix is a software-based…
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Why Your Brand Deserves Photography and Video That Feel Real
When you run a small business, every photo and video you share tells a story.The question is—does it tell the right one? I’m Brian Pilgrim, founder of Starting Frame, and I believe the best visuals don’t just look good—they feel like you. Whether it’s a confident headshot for your LinkedIn profile, a set of brand photos for your website, or…
Brian Pilgrim 